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Home | Better Business mag
Better Business mag
Better Business magazine

As a subscriber to the Better Business Adviser you will also receive regular copies of the Better Business magazine.

Highlights in the February - March edition of the magazine include:

  • Most popular small business marketing tools - Despite the recent growth in popularity and usage of social media, around two-thirds of small businesses claim that they never use social media websites such as Twitter and Facebook for marketing purposes, our latest survey of small business owners has found.

  • The Distance Selling Regulations 2000 - When a consumer buys something online, by telephone or mail order, they won't usually get a chance to inspect it for suitability until it is delivered. The Consumer Protection (Distance Selling) Regulations 2000 were brought in to protect consumers and increase consumer confidence where there is no face-to-face contact with a seller.

  • Payment card data security standards - Any business that processes credit or debit card payments must be familiar with the Payment Card Industry Data Security Standards (PCI DSS) designed to protect cardholder data. But do the standards go far enough to prevent payment card crime?

  • Credit reports are valuable and revealing resources - A good starting point in getting to know a business is through its credit report, and this is a vital tool if you plan to do business with it, says Clive Pacey.

  • Why internships can be a two-way street to success - As youth unemployment soars, Sulove Bothra looks at how small businesses can help graduates into the jobs market and potentially benefit in the process.

  • Are contracts worth the paper they're written on? - Most businesses use a contract with standard terms and conditions, says Nigel Miller. But does it provide your business with sufficient protection?

  • From distress to success - It's not easy to admit that your business is in trouble, and probably even harder to seek help. Mark Blayney, director of specialist business turnaround consultancy Turnaroundhelp Limited, explains to Bonnie Yuill how a turnaround service can help a business in distress to become stronger, leaner and more dynamic.

  • The banks compared - In the first of a new series of articles, Better Business sent its own undercover reporter to investigate the current attitudes and offers available among the main high street banks for a prospective new business customer.

  •  Encouraging failure and innovation brings success - Brad Liebmann, founder of one of the UK's leading online intermediaries for small business finance and insurance, is proud of his firm's flexibility and farsighted approach to business. Bonnie Yuill finds out how he started and grew his business and the lessons he learned along the way.

  • How to boost online sales - Chris Barling outlines six useful ways to move customers from your home page to the check-out.

  • How to successfully deal with complaints - How you deal with a customer complaint can impact on your firm's reputation, and so having a clear procedure in place is crucial, says Andrew Aldred.

  • Does your business stand out from the crowd? - How do you demonstrate to prospects that you are the business for them asks Andrew Ludlam. Well, first you need to stop talking about yourself.

  • Small businesses join the outsourcing boom - Outsourcing is no longer the sole territory of large firms, says Melanie Simpson, as the current downturn has spurred many smaller firms to use contractors.

  • E-business clinic - Affiliate marketing programmes.

  • E-business clinic - Avoiding pay-per-click scams.

  • How to deal with staff taking on second jobs - There are growing numbers of employees taking on two jobs, and as an employer you need to be aware of the potential implications for your business, says Susan Evans.

  • Keep it real when you call prospects - or you will lose them - Corporate speak is annoying and often creates resistance, says Art Sobczak. When making phone calls to prospects keep your language plain, your offer alluring and ask leading questions.

  • Ways to switch providers and save on utility bills - Utility bills are a major cost for any small business, but there are countless services available that are designed to help business customers snap up the best deals for gas, electricity and water. Here are some of those services, including comparison tools, advice and energy brokers.

Guests can view details of the previous five issues.

Members can access an archive of the previous five issues, in PDF format.

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