As a subscriber to the Better Business Adviser you will also receive regular copies of the Better Business magazine.

Highlights in the November edition of the magazine include:

• So how do you go about creating the next big thing? - Designing a new product can be a daunting process. Richard Habergham looks at the key considerations for anyone looking to take a new product to market.

• Get some cash help for your business - The economy may seem as if it is about to turn the corner, but times are still hard for small businesses. Yet there is government help available, says Josh Hall.

• It's time for new inventions! - One of the best ways to succeed in these difficult times is to innovate. Brad Dawson looks at how reinventing your product or service could bring rich rewards.

• A virtual success story - A 'virtual' business looks like the way forward for small firms aiming to keep overheads low. It has certainly proved a success for top lawyers Denise Nurse and Janvi Patel.

• Looking for investment? Better have a good team - Whether they be angels or dragons, getting investors to buy into your business can propel you into the big time. Bob Taylor gives some inside tips to Bonnie Yuill.

• Claim back those tax losses! - Making a loss can happen to any business. Whatever the reason, make sure you claim the cash back through the tax system, says Duncan Montgomery.

• Strapped for cash? Cut your property outgoings - The lease on your premises is almost certainly one of your biggest overheads, but the cost can be reduced. Emma Humphreys outlines some of the options.

• Stop thief! Beat those internet crooks - Fraud is a major problem for e-commerce traders. Chris Barling looks at the steps you can take as an online retailer to protect your profits.

• IR35 - how to make sure it doesn't happen to you - If you are a freelance contractor, you need to ensure you are not in danger of falling victim to the IR35 law. Martin Johnston and Carl Whittaker explain.

• Do you check references? - Checking references is a vital part of the hiring process, says Peter Done - don't take a candidate's word for it on their past experience.

• Implying people are stupid is just... stupid - One thing you should never do on a sales call is imply your prospect is stupid for not agreeing with you. Art Sobczak offers some sensible questions to ask instead.